Investing in real estate offers numerous avenues for both individual and institutional investors alike. Two popular options include large investment groups and Real Estate Investment Trusts (REITs), each presenting unique advantages and considerations. At BuyProperly, we understand the importance of clarity in investment choices. This article provides a comprehensive comparison between large investment groups and REITs, highlighting their respective benefits, drawbacks, and key factors to consider when deciding which option aligns best with your investment goals.

Comparison of Large Investment Groups and REITs for Real Estate Investment

Large Investment Groups typically involve pooled funds managed by professional investment managers or firms, targeting various real estate projects or portfolios. On the other hand, REITs are publicly traded entities that own and manage income-producing real estate assets, offering investors an opportunity to participate in real estate markets without direct ownership.

Pros and Cons of Investing Through Large Investment Groups:


  • Diversification: Large investment groups often invest across multiple properties or projects, spreading risk more broadly than individual investments.
  • Professional Management: Experienced teams handle property selection, acquisition, and management, potentially maximizing returns through expertise.
  • Access to Institutional Deals: Can access larger-scale projects that may not be feasible for individual investors due to capital requirements.


  • Higher Fees: Management fees and performance-based compensation structures can reduce overall returns.
  • Less Control: Limited control over specific property decisions and timing of exits compared to direct ownership.

Pros and Cons of Investing Through REITs:


  • Liquidity: REIT shares are traded on major stock exchanges, offering liquidity and ease of entry and exit for investors.
  • Dividend Income: REITs are required to distribute a significant portion of their income as dividends, providing consistent income streams.
  • Diversification: Exposure to a diversified portfolio of real estate assets across different sectors and geographic locations.


  • Market Volatility: Share prices can fluctuate with market conditions and interest rate changes, impacting investor returns.
  • Potential for Dilution: Additional share issuances or capital raises can dilute existing shareholders' ownership stakes.

Factors to Consider When Deciding Between the Two Investment Options:

  1. Investment Objectives: Determine whether your primary goal is income generation, capital appreciation, or a balanced approach.

  2. Risk Tolerance: Assess your comfort level with risk and volatility associated with each investment option.

  3. Liquidity Needs: Consider how quickly you may need to access your investment capital and the liquidity offered by each option.

  4. Management Preference: Evaluate whether you prefer hands-on involvement in property decisions or prefer to delegate management to professionals.


Both large investment groups and REITs offer viable pathways for investing in real estate, each catering to different investor preferences and objectives. By weighing the pros and cons and considering your individual investment goals and risk tolerance, you can make informed decisions that align with your financial strategy.